Designing and executing custom boxes requires a lot of thought, care, and attention to get the best results. A well-designed box is what sets your brand apart, and the right custom packaging can create an unforgettable experience for your customers. Because of its significance for your brand, it is important to avoid common custom box design mistakes as much as possible. It will save you a lot of time, money, and stress in the process of obtaining your dream custom box designs.
Discover below the most common box design mistakes that you should avoid in your packaging business and the best tips to create packaging that is not only memorable but effective:
- Wrong Packaging Materials
The first and the silliest mistake that can ruin the effectiveness of your packaging is choosing the wrong box materials. Investing in the wrong materials might lead to damages before your goods arrive at your customer’s doorstep. This packaging mistake will not only cost you money, but it can leave a very poor impression on your customers.
When choosing your packaging materials, understand the journey your products will take and do not just go for the popular or expensive options. If your goods will be traveling long distances then you will require durable boxes such as corrugated cardboard boxes, whereas products stocked on retail shelves will benefit more from the lightweight folding cartons.
How to Avoid It
- Select materials based on your product’s specific needs and handling requirements.
- Invest in sturdy, reliable, and sustainable box materials.
- Wrong Box Sizes
Ensuring the right box measurements is crucial for two important purposes: protection and waste reduction. Oversized boxes, excessive fillers, or undersized containers can lead to customer dissatisfaction and drain profitability. It also hikes up shipping costs, causes storage inefficiencies, and increases the chances of damaging the product during transportation.
When measuring box dimensions for a product, the aim should be to find the tightest fit because it will provide the most protection. Using boxes that are oversized can give a misleading perception of product size, wasting valuable space and resources in the process.
How to Avoid It
- Start with precise product measurements.
- Use custom box designs instead of generic ones.
- Wasteful Packaging
Using excessive packaging can be counterproductive, wasting resources and detracting from the overall customer experience. If the box design is too much and lacks a clear purpose, it can lead to a negative experience, causing customers to feel frustrated and ultimately disappointed.
Inefficient box designs, such as boxes that are too large or too small, can be particularly problematic because they also eat into profits. Ill-fitted packaging can drive up shipping costs and even increase the risk of damage during transit.
How to Avoid It
- Choose appropriately sized, eco-friendly packaging.
- If you are unable to find existing packaging that works for your product, use custom box designs.
- Generic Designs
The main purpose of a product packaging is to catch a potential buyer’s eyes and without a creative box design, your products will have a difficult time competing in the market. Branding and packaging mistakes can push many potential customers away if they feel there is a lack of effort and originality in box designing. First impressions are everything and avoiding generic box designs can make your packaging captivating to engage your customers.
How to Avoid It
- If you want your products to stand out on shelves and be memorable to consumers, opt for custom box designs.
- Pay attention to what your competitors are doing and avoid designs that are similar to them.
- User Experience Problems
Product opening should be a hassle-free experience, but bad product packaging design can make it a frustrating encounter for customers. Complicated and unclear opening instructions may provide consumers a negative brand experience and might affect the sales in future.
Product dispensing difficulties are another example of a user experience problem that causes poor product perceptions. It results in frustration every time the consumer uses the product and has a negative effect on customer engagement.
How to Avoid It
- Use customer insights and testing to confirm designs before they hit the market.
- Incorporate easy-to-open features so the customer can easily access the product inside.
- Hard-to-Read Text and Typographical Errors
Text is one of the most valuable resources in communicating key information and there is no use of including it if customers are unable to read it properly. A packaging box with hard-to-read instructions, extremely small text, or missing details, will not only frustrate your customers, but it will make your brand difficult to trust.
Spelling and grammar mistakes are also embarrassing for brands as they can easily result in costing your business a ton of money in packaging recalls to rectify them. Mistakes like this also take away from your brand’s professionalism and attention to detail which ultimately is a negative reflection of your brand.
How to Avoid It
- Provide clear and easy-to-read usage instructions, warnings, and ingredients.
- Take your time in the proof-reading process and double-check everything.
- Make sure more than one person reviews proofs before they are approved and sent to be printed.
- Compromising on Printing Quality
Printing quality makes a huge difference and even a perfect box design can fail if it its not properly printed. A plain box design does not give you the opportunity to showcase quality at all. Blurry images, smudged ink, or faded colors reduce your packaging’s visual appeal and give an impression of poor quality.
How to Avoid It
- Use high-quality printing methods to create high-definition and crisp images, text, and logos.
Design Packaging That Works Best for Your Business from Jahangir Packages Now
Looking to design boxes that reflect your brand perfectly? Partner with Jahangir Packages for custom box designs that combine strength, creativity, and durability. Contact us today to get a packaging solution tailored just for your product.
